This afternoon I had a very important meeting with my manager about social media marketing. She asked me to put my ideas and expertise into a creative social media marketing strategy that actually works for our museum, Vanabbemuseum. Vanabbemuseum is a museum of modern art located in Eindhoven, the Netherlands.
The museum has a large collection of art works by Jan Sluijters, Carel Willink and Isaac Israëls. More recent acquisitions include pieces by Pablo Picasso, Wassily Kandinsky and Piet Mondrian. The museum is also internationally renowned for having one of the largest collections of art works by El Lissitzky.
In attempt to reach more audience, a creative social media marketing strategy has to be created and implemented. Social media marketing tools that the museum would like to use include Twitter, Facebook, forum, RSS and other collaborative Internet form of media. Vanabbemuseum has already its own Twitter account that needs to be upgraded.
Starting tomorrow, I will be working on that social media marketing strategy that aims to reach more audience, especially our young generation that needs to be introduced to our museum and its modern art collections. This social media marketing strategy is going to be one of long term marketing campaigns of our museum. Vanabbemuseum goes Web 2.0, finally!
